To promote and plan a conference, such as 34th International Geological Congress, usually takes a lot of time and cost a huge amount of money. In order to save time and money, several web 2.0 tools, especially social networking ones, could be useful and helpful for an organisation to conduct a successful conference.
Being a chain of Australian office supplies stores, Officeworks has used several Web 2.0 tools in its business and is likely to become a considerable Enterprise 2.0 (E2) company if more E2 strategies can be practiced in this organisation. Blogging and micro-blogging would be one of the best methods for Officeworks to enhance its branding, enhance corporate culture and build relationships. As the third point of the case study of our team, E2US, this post is going to discuss how Officeworks could build external relationships by blogging and micro-blogging.
While previous posts mentioned several successful examples in Enterprise 2.0, people might wonder if these companies gain enough revenues to cover the cost of using Web 2.0 tools in their business. Therefore, this post is going to discuss how to measure the Return on Investment (ROI) of Enterprise 2.0.
After last post introduced BBC 2.0 and Starbucks 2.0 as two successful examples in Enterprise 2.0, this article is going to examine that several benefits could be created and some potential risks might happen in organizations practicing Enterprise 2.0 principles by looking at Cases 2.0.
Productivity, efficiency and Staff engagement