After last post introduced BBC 2.0 and Starbucks 2.0 as two successful examples in Enterprise 2.0, this article is going to examine that several benefits could be created and some potential risks might happen in organizations practicing Enterprise 2.0 principles by looking at Cases 2.0.
Productivity, efficiency and Staff engagement
Motorola, which was bought by Google for around $12.5 million days ago, has created its Intranet 2.0 based on 4,200 wiki pages and 4,400 blogs. With 70,000 users per day, “product development times have shortened considerably, salespeople can now reuse information that might be posted on a wiki and employees clicking on mobile alerts that come to their smart phones are sent directly to a wiki to troubleshoot problems in Motorola’s Dallas distribution center,” Toby Redshaw, Motorola’s VP, said. He also underlined that implementing Intranet 2.0 has changed work in Motorola while the ROI of Enterprise 2.0 technologies could not be calculate easily.
Knowledge & Reputation
Logo established Logo Factory which is a website engaging people to design their own Logo model with Logo. This innovative site to not only drive collective intelligence but also improved its reputation. Logo could gain novel ideas from Logo fans and even produce new model designed by them. These ideas’ owners at would feel they are a part of this company and glad to see their design becoming a real one the same time.
Security & Reputation:
Sony which attracted massive online consumers around the world disclosed data for 78 million users on the PlayStation Network (PSN) after mystery hack in the middle of April this year. One month later, approximately 25 million customers’ personally identifiable information was stolen by attackers who exploited the vulnerability of Sony Online Entertainment (SOE) systems. Whispers on known hacker forums suggest the hackers are now attempting to sell the ill-gotten credit card list for $100,000 USD, according to another report. Although this number might not exactly correct, Sony still could be at the risk of losing their online consumers.