After introducing BBC 2.0 and some the risks of Enterprise 2.0 on this blog, the potential legal risks of using social media in the BBC news company is going to be discussed in detail while it participates in social media for its business. Under BBC’s currect policies, BBC does not forbid its employees to access social-network websites or using Web 2.0 applications. This means employees could post messages, pictures and even videos on Facebook, Twitter and MSN during working time.
When employees post the articles, messages or pictures relating to their work for sharing their life with friends on their blogs, Facebook or Twitter, they might accidentally provide some chances for certain people to collect the information of BBC. On the other hand, the information asset of this company could be exposed deliberately by unhappy employees while the policy of BBC does not restrict the employees’ freedom of new social media on the internet.
In spite of insiders, external attackers can gain valuable information by listening to voice conversations, searching email messages and even controlling the built-in camera to take pictures or record video on employees’ mobile devices. In addition to this, all messages between the sender and the receiver could be controlled by a third party who pretends that he or she is the person they wish to communicate for both sides. This situation might result from certain attacks including phishing, social engineering and email address or webpage spoofing.
Firstly, attackers might disclose some confidential information in BBC Company to take advantage of it. For example, the email addresses of BBC Company customers, the latest reports and exclusive photos stolen from employees’ personal devices could be sold to competitive companies. Another point is that false news could be made up and published once attackers access in these personal devices. This would considerably harm the repetition of BBC Company.
Social Media Policy
Last month, BBC published its social media guidelines (PDF) for journalists in order to deal with some of these potential legal risks. In addition to this, BBC has provided its official tweeters’ guidance (PDF) to avoid personal interests or unrelated issues. More BBC’s social media strategies on social networking and microblogging sites are introduced in its guidance. There is a tendency that BBC will become considerably successful in Enterprise 2.0 under its social media guidelines and guidance.