While establishing blogs could help Officeworks to enhance its branding, enhance corporate culture and build relationships, wiki is another useful Web 2.0 tool which will suit this company. Being a platform for collaborative intelligence, wiki can be used internally for project management, tech support, research and development, event planning and reference material in Officeworks.
There are several wiki strategies which would be suitable for Officeworks. To help a retail chain with diversified services is a significantly useful wiki strategy in this case. Despite this, one of the most important wiki strategies is creating a bottom-up management. As most traditional corporations do, Officeworks has a vertical and closed social architecture in the whole of company. However, Charles Leadbeater, an associate at the UK-based think tank Demos, believes that “our preoccupation in the century to come will be how to create and sustain a mass innovation economy in which the central issue will be how more people can collaborate more effectively in creating new ideas.” Therefore, it is necessary for Officeworks to build its internal wikis to encourage horizontal collaboration from every employee in the company. Furthermore, wikis could help this company not only to harness collective intelligence but also create enhanced value.
While establishing wikis would cost Officeworks extra money on software and education, the spending on wikis could be a good long-term investment. Dennis Howlett, a corporate software specialist, mentioned that many CEOs know that wikis is a technology which “is relatively inexpensive compared to other types of enterprise technology and that implementation can be rapid” and “could hold incredible promise for business effectiveness across their entire value chain in releasing huge amounts of resource back into the business.”
It can be conclude that wiki is an essential Web 2.0 technology for Officeworks to become a member of successful enterprise 2.0 corporations.
Further wiki strategies from E2US team: