Category Archives: Enterprise 2.0

Running a Conference with Social Media’s Help

To promote and plan a conference, such as 34th International Geological Congress, usually takes a lot of time and cost a huge amount of money. In order to save time and money, several web 2.0 tools, especially social networking ones, could be useful and helpful for an organisation to conduct a successful conference.

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Building Officeworks’ Organizational Resources via Social Network

After introducing how blogs and wikis help organisations succeed in their business, social networking also plays an essential role in enterprise 2.0. While social network tools, such as Facebook, Twitter, LinkedIn, Flickr and Youtube, become significantly popular, the power of social network on the internet has been increasing rapidly in business world. As Officeworks has built its Facebook and Twitter, LinkedIn could be another useful and powerful web 2.0 tool for this company to practice one of most important the social network strategies- building organizational resources.

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Bottom-up Management – A Wiki Stretagy for Officeworks

While establishing blogs could help Officeworks to enhance its branding, enhance corporate culture and build relationships, wiki is another useful Web 2.0 tool which will suit this company. Being a platform for collaborative intelligence, wiki can be used internally for project management, tech support, research and development, event planning and reference material in Officeworks.

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Blogging & Micro-Blogging Strategies in Officeworks- Building Relationships

Being a chain of Australian office supplies stores, Officeworks has used several Web 2.0 tools in its business and is likely to become a considerable Enterprise 2.0 (E2) company if more E2 strategies can be practiced in this organisation. Blogging and micro-blogging would be one of the best methods for Officeworks to enhance its branding, enhance corporate culture and build relationships. As the third point of the case study of our team, E2US, this post is going to discuss how Officeworks could build external relationships by blogging and micro-blogging.

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More than a mathematical question: calculating the ROI of Enterprise 2.0

While previous posts mentioned several successful examples in Enterprise 2.0, people might wonder if these companies gain enough revenues to cover the cost of using Web 2.0 tools in their business. Therefore, this post is going to discuss how to measure the Return on Investment (ROI) of Enterprise 2.0.

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The legal risks and the policies of social media in BBC

About BBC

After introducing BBC 2.0 and some the risks of Enterprise 2.0 on this blog, the potential legal risks of using social media in the BBC news company is going to be discussed in detail while it participates in social media for its business. Under BBC’s currect policies, BBC does not forbid its employees to access social-network websites or using Web 2.0 applications. This means employees could post messages, pictures and even videos on Facebook, Twitter and MSN during working time.

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BBC 2.0 and Starbucks 2.0


After the UK government published the White Paper about the future of the BBC in 2006, this news company focuses not only on national cultural life also in the development technological future. Mark Thompson, Director-General of the BBC, said “The BBC’s traditional public purposes – modern versions of Reith’s original inform, educate, entertainment – are joined by another which is to help build digital Britain.” From its website to mobile apps, BBC successfully practices the White Paper in Enterprise 2.0.

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