Tag Archives: BBC

The legal risks and the policies of social media in BBC

About BBC

After introducing BBC 2.0 and some the risks of Enterprise 2.0 on this blog, the potential legal risks of using social media in the BBC news company is going to be discussed in detail while it participates in social media for its business. Under BBC’s currect policies, BBC does not forbid its employees to access social-network websites or using Web 2.0 applications. This means employees could post messages, pictures and even videos on Facebook, Twitter and MSN during working time.

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BBC 2.0 and Starbucks 2.0

After the UK government published the White Paper about the future of the BBC in 2006, this news company focuses not only on national cultural life also in the development technological future. Mark Thompson, Director-General of the BBC, said “The BBC’s traditional public purposes – modern versions of Reith’s original inform, educate, entertainment – are joined by another which is to help build digital Britain.” From its website to mobile apps, BBC successfully practices the White Paper in Enterprise 2.0.

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