After introducing how blogs and wikis help organisations succeed in their business, social networking also plays an essential role in enterprise 2.0. While social network tools, such as Facebook, Twitter, LinkedIn, Flickr and Youtube, become significantly popular, the power of social network on the internet has been increasing rapidly in business world. As Officeworks has built its Facebook and Twitter, LinkedIn could be another useful and powerful web 2.0 tool for this company to practice one of most important the social network strategies- building organizational resources.
Tag Archives: Enterprise 2.0
Being a chain of Australian office supplies stores, Officeworks has used several Web 2.0 tools in its business and is likely to become a considerable Enterprise 2.0 (E2) company if more E2 strategies can be practiced in this organisation. Blogging and micro-blogging would be one of the best methods for Officeworks to enhance its branding, enhance corporate culture and build relationships. As the third point of the case study of our team, E2US, this post is going to discuss how Officeworks could build external relationships by blogging and micro-blogging.
While previous posts mentioned several successful examples in Enterprise 2.0, people might wonder if these companies gain enough revenues to cover the cost of using Web 2.0 tools in their business. Therefore, this post is going to discuss how to measure the Return on Investment (ROI) of Enterprise 2.0.
After last post introduced BBC 2.0 and Starbucks 2.0 as two successful examples in Enterprise 2.0, this article is going to examine that several benefits could be created and some potential risks might happen in organizations practicing Enterprise 2.0 principles by looking at Cases 2.0.
Productivity, efficiency and Staff engagement
After the UK government published the White Paper about the future of the BBC in 2006, this news company focuses not only on national cultural life also in the development technological future. Mark Thompson, Director-General of the BBC, said “The BBC’s traditional public purposes – modern versions of Reith’s original inform, educate, entertainment – are joined by another which is to help build digital Britain.” From its website to mobile apps, BBC successfully practices the White Paper in Enterprise 2.0.