To promote and plan a conference, such as 34th International Geological Congress, usually takes a lot of time and cost a huge amount of money. In order to save time and money, several web 2.0 tools, especially social networking ones, could be useful and helpful for an organisation to conduct a successful conference.
Tag Archives: Web 2.0
Being a chain of Australian office supplies stores, Officeworks has used several Web 2.0 tools in its business and is likely to become a considerable Enterprise 2.0 (E2) company if more E2 strategies can be practiced in this organisation. Blogging and micro-blogging would be one of the best methods for Officeworks to enhance its branding, enhance corporate culture and build relationships. As the third point of the case study of our team, E2US, this post is going to discuss how Officeworks could build external relationships by blogging and micro-blogging.
While previous posts mentioned several successful examples in Enterprise 2.0, people might wonder if these companies gain enough revenues to cover the cost of using Web 2.0 tools in their business. Therefore, this post is going to discuss how to measure the Return on Investment (ROI) of Enterprise 2.0.
After the UK government published the White Paper about the future of the BBC in 2006, this news company focuses not only on national cultural life also in the development technological future. Mark Thompson, Director-General of the BBC, said “The BBC’s traditional public purposes – modern versions of Reith’s original inform, educate, entertainment – are joined by another which is to help build digital Britain.” From its website to mobile apps, BBC successfully practices the White Paper in Enterprise 2.0.